Marketing Information System (MKIS) and Optimization of Banking Service Delivery

This study examined marketing information system and optimization of banking service delivery. It sought to assess the influence internal records, intelligence research on The adopted cross-sectional survey design. sampling technique used was total population which enabled collection primary data from 282 managerial personnel commercial banks through an adapted structured questionnaire. Instrument validity confirmed content while Cronbach’s alpha reliability method for testing. Multiple linear regression test hypotheses developed study. Consequently, findings revealed that had significant positive influences delivery, with varying magnitudes influence. Hence, concluded has a Therefore, presented practical implications industry suggestions future researchers.